Every brand has a story. Tell the right one.

Who we are.


tide.pr is a Sydney and Melbourne based communications agency specialising in PR and events.  

We are an outgoing, fun and reliable team of professionals who are experts in story telling and brand management. 

We create campaigns and solutions that stand out in a crowded and complex market and we don't believe in a one-size fits all approach, rather we work in collaboration with our clients to achieve the best possible results. 

We pride ourselves on being reliable, trustworthy and calling things as we see them.

Why tide.pr? 


We are thought-leaders who are constantly adapting to the ever changing media landscape.

We are agile, efficient and don't take ourselves too seriously.

Having worked with some of the biggest brands and events in Australia, we know how to get results that impress without having to compromise on quality.

Authenticity and transparency are at our core and are the key to our success.



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Madeleine Wilson, Director

Madeleine is a communications expert with a genuine passion for great story telling and big creative ideas who has worked for over a decade in marketing and communications.

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Madeleine Leonard, PR & marketing Executive

Madeleine has a strong background in PR and events background, having recently joined tide.pr from one of Melbourne’s largest entertainment groups.


Our name

Our logo symbolises a relationship, a meeting of minds, two parties aligning, two ideas coming together, coming into focus, the agency/client relationship. 

The word ‘tide’ signifies a shift in focus, something new, a movement, it has strength and purpose, something to be swept up and carried away by.


Don't just take our word for it...

Madeleine thinks outside the square and doesn’t take no for an answer. Her drive, commitment and passion is what sets her apart.
— Amber Norton-Knight - Sculptures in The Garden

Part of the family...

tide.pr is backed by one of Australia's leading content and publishing agencies, Hardie Grant Media, giving access to some of the brightest minds in the industry, as well as an extensive partner network in Melbourne, Sydney, London and San Francisco.