Every brand has a story. Tell the right one.

Who we are.


tide.pr is a Melbourne and Sydney based communications agency specialising in PR and events.  

We are an outgoing, fun and reliable team of professionals who are experts in story telling and brand management. 

We create campaigns and solutions that stand out in a crowded and complex market and we don't believe in a one-size fits all approach, rather we work in collaboration with our clients to achieve the best possible results. 

We pride ourselves on being reliable, trustworthy and calling things as we see them.

Stacey Mcardle - Director

Stacey is an experienced and driven PR and communications professional. She is highly determined and meticulous in her approach and delivery. Stacey has lead campaigns and projects for many large Australian and international brands including UNIQLO, Champion, Rodd & Gunn, Wittner, Chadstone Shopping Centre, Calvin Klein watches and jewellery, Jockey, GlobeWest, and Clarks to name a few. Stacey prides herself on her strategic thinking, strong media and influencer relations, creativity and providing exceptional ROI for her clients.

e: staceymcardle@tidepr.co

m: +61 409 562 767


Kate Thompson - Strategy Director

Kate is responsible for leading the strategic planning process with our clients and supporting internal creative and account teams with insight and analysis. She is hands-on across our portfolio and has an extensive background in communications and brand strategy, content strategy, content marketing, digital and social media, with 15 years’ experience working alongside some of Australia’s most recognisable brands.


Nick Hardie-Grant - Managing Director (Hardie Grant Media)

Nick is the managing director of Hardie Grant Media, one of Australia’s largest content marketing agencies, and part of the broader Hardie Grant group.

tide.pr has been part of the Hardie Grant Media network since 2018 and works closely with the group’s other agencies in content & publishing, digital marketing, and research & insights - delivering an end to end service for our clients.



Tash is an enthusiastic and committed PR account manager. Coming from a background of content creation, Tash is an expert at crafting the story behind a brand. She loves brainstorming clever concepts and coming up with innovative ways to execute a vision. Tash has produced content across a range of national brands including Godfreys, Glassons, National Storage, Amart Furniture and the Mater Foundation. She brings her hard work ethic, creativity and strong communication skills to the tide.pr team. 


Peppa - Office Bulldog

What she lacks in PR experience she makes up for in cuteness. Her role includes sleeping, snorting and lifting team morale.


Why tide.pr? 


We are thought-leaders who are constantly adapting to the ever changing media landscape.

We are agile, efficient and don't take ourselves too seriously.

Having worked with some of the biggest brands and events in Australia, we know how to get results that impress without having to compromise on quality.

Authenticity and transparency are at our core and are the key to our success.


Part of the family...

tide.pr is backed by one of Australia's leading content marketing and publishing agencies, Hardie Grant Media, giving access to a range of services in content marketing, digital marketing, research and video production. Being part of the broader Hardie Grant group also gives tide.pr a footprint in Melbourne, Sydney, London and San Francisco.